HOW WE WORK

24 HOUR TRUNKSHOW. ONCE A WEEK. LIMITED EDITION. MADE TO ORDER.
IN GOOD CONSCIENCE.

24 HOUR TRUNKSHOW. ONCE A WEEK. LIMITED EDITION. MADE TO ORDER.
IN GOOD CONSCIENCE.

HOW WE WORK

We are passionate about a return to responsible slow fashion so we do things a little differently!

Our e-boutique opens every Thursday at 1100h NZDT for a 24 hour trunkshow.

Inspired by our Great Grandmother Florence, our labels namesake, and her design and seamstress practices in the 19th century our collection is made-to-order and limited edition with each piece being lovingly and ethically made in New Zealand within a 2-3 week period.

From producing only what is needed, to the design, sourcing of fabric & trims to the cutting & making of each piece we have at each step consciously considered environmental, social, ethical and economic issues.

Our intention is to create womenswear in good conscience not only achieving a duality between fashion and ethics but that a bespoke sensibility is added to every piece with the hope that they become treasured items in a persons wardrobe.

We’d love you to get to know us and what is at the heart of our brand so please check out Our Philosophies section to read more.

HOW WE WORK

We are passionate about a return to responsible slow fashion so we do things a little differently!

Our e-boutique opens every Thursday at 1100h NZDT for a 24 hour trunkshow.

Inspired by our Great Grandmother Florence, our labels namesake, and her design and seamstress practices in the 19th century our collection is made-to-order and limited edition with each piece being lovingly and ethically made in New Zealand within a 2-3 week period.

From producing only what is needed, to the design, sourcing of fabric & trims to the cutting & making of each piece we have at each step consciously considered environmental, social, ethical and economic issues.

Our intention is to create womenswear in good conscience not only achieving a duality between fashion and ethics but that a bespoke sensibility is added to every piece with the hope that they become treasured items in a persons wardrobe.

We’d love you to get to know us and what is at the heart of our brand so please check out Our Philosophies section to read more.