HOW WE WORK
We are passionate about a return to responsible slow fashion so we do things a little differently!
Our e-boutique opens every Thursday at 1100h NZDT for a 24 hour trunkshow.
Inspired by our Great Grandmother Florence, our labels namesake, and her design and seamstress practices in the 19th century our collection is made-to-order and limited edition with each piece being lovingly and ethically made in New Zealand within a 2-3 week period.
From producing only what is needed, to the design, sourcing of fabric & trims to the cutting & making of each piece we have at each step consciously considered environmental, social, ethical and economic issues.
Our intention is to create womenswear in good conscience not only achieving a duality between fashion and ethics but that a bespoke sensibility is added to every piece with the hope that they become treasured items in a persons wardrobe.
We’d love you to get to know us and what is at the heart of our brand so please check out Our Philosophies section to read more.