once a fashion blog. now a fashion label.

Join us on our new journey. Become part of the Fortitude xx

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Florence & Fortitude

COLLECTION ONE.

The first drop of pieces from Collection One will be available to order soon. Sign up to our newsletter below to be the first to know!

Florence & Fortitude

We're passionate about sustainability!

Not only re-working vintage pieces giving them a new lease of life, our original collection is made here in New Zealand using locally sourced and where possible end of line fabric. It's fashion with a conscience!

Florence & Fortitude

WELCOME

Florence & Fortitude was founded to celebrate life's beauty in all its forms. Starting as a blog during a period of adversity with both inspirational mood boards and outfit posts our focus was fashion, motivational quotes and awe-inspiring art from around the world. Now a fashion label carrying the same theme with us our pieces are created for women who are not only strong and have a vivacious spirit but like to stand out in a crowd showcasing their individuality. 

Hoping to empower women, spreading positivity with a dash of fun we are also fashion with a conscience being passionate about sustainability.   

Head to our ABOUT US section to read more about our journey. 

xx

FLORENCE & FORTITUDE ORIGINALS

Live your life in our label! 100% New Zealand made, embroidery is at the heart of our collection taking the motivational words used in our blog to the next level. We believe that ‘fashion is the armour to survive the reality of everyday life’ and by incorporating words of strength, hope, love and sense of self into our garments we have provided another layer of protection to those who wear them.

You can also customize signature pieces with your name or favourite few words allowing you to make one of our pieces your own. 

RE-WORKED VINTAGE

Sustainability is important to us! That's why we have merged two passions together - vintage fashion and embroidery. Giving a new lease of life to once loved garments you can not only be fashionable but know that you're doing your bit in a world of overconsumption.

"STRONG MIND. GENTLE HEART. COURAGEOUS SOUL"

- FLORENCE & FORTITUDE xx

"FORTITUDE".

"HEROINE".

"SHE IS A SPLENDID CONSTELLATION OF DREAMS"

- FLORENCE & FORTITUDE xx

"SHE".

"DREAMER OF DREAMS".

- FLORENCE & FORTITUDE xx

"LOVELY".

"KINDRED".

"LOVE ALWAYS"

- FLORENCE & FORTITUDE xx

BE THE FIRST TO KNOW!

The first drop of pieces from Collection One will be available to order soon. Sign up to our newsletter below to be the first to know!

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