Elegance reworked made in good conscience is at the heart of Florence & Fortitude.
We feel luxury should not only be defined by beautiful silhouettes and materials but also the consideration of environmental, social, ethical and economic issues. These components do not need to be mutually exclusive but can rather run parallel.
From design, sourcing of fabric & trims to the cutting & making of the piece, to even the packaging and shipping we have at each step consciously considered these important factors.
Inspired by our Great Grandmother Florence, our labels namesake, and her design and seamstress practices in the 19th century we are passionate about a return to slow fashion producing only what is needed on a weekly basis with a sense of value and bespoke sensibility being sewn into the seams of the garments.
Sustainability is however complex and for us it is an ongoing journey. Whilst we’ve only just begun we are committed to being a part of the change towards thoughtful and responsible fashion.