MADE TO ORDER
We are passionate about a return to slow fashion where we produce items on a made-to-order basis. This not only reflects our Great Grandmother, and labels namesake, Florence’s designer and seamstress practices in the 19th century, but our commitment to reducing landfill fashion waste. Producing only what is ordered on a weekly basis ensures we have no excess inventory and it is our hope that our customers are prompted to purchase based on thoughtful consumption with our items becoming investment pieces handed down from generation to generation rather than being discarded after a season.
With our e-boutique opening once a week for a 24-hour trunkshow, it is only when an order is placed that our team begins the 2 – 3 week process of lovingly creating each item. From receiving the fabric, to cutting, to making the garment a sense of value and bespoke sensibility is sewn into the seams of each piece.
We want our customers to purchase consciously and that is why we only open our e-boutique once a week for 24 hour trunkshows. This allows time for thought as to the need of a piece and how it may fit into a persons wardrobe with the end result being what we hope is an added sense of value – all important aspects of the slow fashion movement.
Limited edition pieces add a bespoke sensibility to our collection. Our designs using deadstock fabric are particularly limited where it’s new owner will be in some cases only one of thirty.
Our pieces are all a few of a kind and we hope they will become treasured pieces in your wardrobe.
MADE IN NEW ZEALAND
We are committed to producing responsibly and sustainably. That is why all our pieces are 100% ethically made in New Zealand. We work directly with independent machinists and locally owned businesses which means we are in regular contact and can easily and frequently visit our production workplaces. This ensures that not only the highest standard of workmanship is met and our local community supported but ethical and transparent production is achieved.
Every one of our machinists is an integral part of the Florence & Fortitude team. Their skill, expertise, dedication and love for their craft is exceptional and is translated into each piece